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GEN Activities

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Appendix A:
Communications Strategy Guidance Table


Communications strategy development work carried out in 1999 and 2000 identified various GEN communications options. The work culminated in a recommendation that GEN officials should consider and integrate a range of communications elements into the five-year Strategic Plan. Consequently, a decision was made at the 2000 AGM that, on a selective and budget available basis, appropriate communication components should be determined and included in each year's annual work program. Various components or elements are identified in the table below and linked with the intended audiences.

Communication Activity Audiences*
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Corporate Communications
- Look & Identity
- Brochure
- Letterhead
- Template News Releases & Backgrounders
- Background Information Papers
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Internal Communications
- Website Bulletin Board
- Regular E-mails from Secretariat & GAO
- Regular E-mails from Chair
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Media Relations
- Media List
- Media Kit
- Influencing the Media
- Tracking Results
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Relations with Governmental Agencies
- Chairman & Executive Committee
- GEN Members
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Annual Meeting & Related Event(s)
Web site


*The five primary target audiences are:

  1. GEN Members and Associates
  2. New and Developing Ecolabelling Programs
  3. Related Environmental Organizations and Interest Groups
    (including potential associates)
  4. Development Banks and Intergovernmental Organizations
    (including potential associates)
  5. International Media